CG Zest Wellness Coaching: Pilot Sets Stage for Growth

CG Zest Wellness, the corporate wellness programme of CG Atlantic Medical & Life, continues to support healthier lifestyles across the region through structured, people centred wellness solutions. Designed to help individuals build sustainable habits that support physical, emotional, and lifestyle wellbeing, CG Zest Wellness brings together expert coaching, practical tools, and a supportive framework that meets participants where they are.

The Zest Wellness Coaching Pilot Programme, launched in Nassau and Freeport in Fall 2025, and available to CG Atlantic Medical members, delivered strong results and confirmed the programme’s potential as an effective and scalable corporate wellness offering across CG jurisdictions.

The 12-week pilot focused on personalised wellness coaching, combining professional guidance with accountability and practical habit building strategies. Engagement exceeded expectations, with high session completion rates and measurable improvements in participant confidence, consistency, and self-awareness.

The programme launched with a hybrid Lunch and Learn on September 17, followed by a virtual launch for Freeport on October 1. Participants completed an initial wellness assessment and three follow up coaching sessions, allowing for tailored support aligned with individual goals and lifestyles. Feedback from participants was overwhelmingly positive, with one participant noting, “I am so encouraged to get up and start moving.”

A key outcome of the pilot was meaningful and lasting behaviour change. Through small, manageable adjustments and ongoing support, participants developed healthier routines and a stronger sense of ownership over their wellbeing. The professional, client focused structure of the programme allowed for highly personalised coaching and fostered an environment where participants felt supported and motivated.

Reflecting on the pilot, a Zest Wellness Coach, Melissa Major, shared, “The programme reaffirmed how powerful small, consistent lifestyle changes can be. Watching participants shift their mindset, gain confidence, and take control of their wellness journey was incredibly inspiring. Their wins, both big and small, showed that when people feel supported, they thrive.”

With the success of the pilot, CG Zest Wellness is now positioned to expand the Coaching Pilot Programme across additional jurisdictions, supported by a growing team of qualified wellness coaches. The next phase will include integration with the Lifestyle Lift Programme and expanded offerings for enterprise clients, further strengthening CG’s commitment to holistic wellbeing and preventative care.